The Harris Poll: What's in a Label?

BestMediaInfo Bureau | Delhi | June 24, 2011

There has been much written about the increased spending power of Asian consumers, in addition to their penchant for fashion and brand names, many of which have launched or expanded in Asian markets over the last decade.  Now there is evidence that not only are people in India and China more brand-conscious than their counterparts in Europe and the U.S. – they also are quite open in their passion for brand names in the context of fashion.

In fact, almost three-quarters of adults in India and in (74%) China (72%)  admit that brand names are important to them when purchasing clothing and accessories, compared to just one-quarter in the U.S. (26%), Great Britain (24%), and even in the country known as the world’s fashion haven – Italy (28%)!

These are some of the results of The Harris Poll conducted online by Harris Interactive among 9,222 adults in India, Singapore, Hong Kong and China (June 1 and 10, 2011), the U.S (May 24 and 26, 2011) and Great Britain, France, Germany, Spain and Italy (May 25 and June 1, 2011).

Trendy vs. Classic

There are indications that in certain markets purchasing classics is more important than being trendy.   74% of Americans tend to purchase classics versus trends; a practice which is shared among adults in India (70%), China (71%), France (60%), the UK (58%), Germany and Italy (57% each).

However, in  India and China , 63% indicate that they “like to be the first out of their friends to have the latest trend” whereas a quarter or fewer in all the other countries agree (between 9% and 24%).

In most of the markets studied there is a strong belief that good brand names translate to quality products; 9 in 10 adults in India (89%) and China (92%) believe that brand names provide better value due to quality, a thought shared by majorities in Singapore (75%), the U.S. (65%), Italy (63%), and France (53%) as well.  However, in Spain (41%), Great Britain (48%) and Germany (47%), fewer than half think this is the case.

Quality Jewelry From India - News


The Harris Poll: What's in a Label?

In India and China, brands of watches are important, with 87% in India and 83% in China indicating this. 79% in China indicate that jewelry brands are important yet only one in five in France (22%), the US (20%) and Germany (19%) agree .



What's in a Label?

In China and India, brands of watches are important, with 83% in China and 87% in India indicating this. 79% in China indicate that jewelry brands are important yet only one in five in France (22%), the US (20%) and Germany (19%) agree .



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Let's Talk Jewelry Sites India | newmoonjewelry.net

Is there any sites where we can search for Necklaces, Earrings, Bangles, Bracelets, Armlets etc? India based ?

I wanted to gift my girlfriend with some Beautiful Fashion Jewelry ?? Essply some thing which i can order from india sub continent. ?? These are the items I am serching for Necklaces, Chokers, Lariats, Earrings, Bangles, Bracelets, Armlets, Anklets, Brooches in glass, wood, metal, plastic, fabric, thread and natural products such as bone, horn, leather, wood, seed, shell, jute and clay.

Where to find quality nose jewelry?

my daughter has gotten her nose pierced. I want to get her a quality piece of jewelry for the piercing so she doesn’t get infections. Any ideas of sites (we live in a small town, no shops for nose piercings here). Also there is a piece she likes on a site called Exotic India , anyone with experience with them? Here is a link to the stud she likes:

http://www.exoticindiaart.com/product/JVE30/

I appreciate any input!

jos answers:

I don’t have any experience with that website, but I got my lip pierced in January, and I buy my jewelry from my piercer, they are very goo, you can even go on their website and buy jewelry

the website is http://pleasurable.com/

please do not go to claire’s, the jewelry is cheap and not good. I actually like the website you posted and I might look into buying jewelry for when I pierce my nose.

What is the best website, that is free & virus safe, to watch tv shows/movies, listen music, and play games?

There is too many sites that offers so many entertainments, not always free or safe. I don”t go out much, due to physically disable,find transportation, and no money. I’m working going back to school, but I have to wait for spring semester. I’m not much of reader, unless, it’s magazines, reader digest. I also, do rubber stamping, make greeting cards and jewelries. But, even that can get tiring, after while. Needs break from it. People, here are older, but very nice and caring. I do socialize with everyone, when I can. 85% are 20-30-40 years, older than me. I do enjoy, listening to their stories of their history. They may be older, but they’re are wiser, & I learn lot from them, and appreciate for my life.


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