Site launches to help people spot counterfeit designer goods
A new website called Brand-i is being launched to help shoppers avoid buying fake branded goods online.
The site will work like a search engine where the user looks for brands like Adidas or GHD and will be shown a list of approved retailers.
Andy Foster from the Trading Standards Institute said the site will protect shoppers from rogue retailers.
"You can search for a particular brand and up will come a list of authorised distributors," he said.
"You can search for a category like handbags, shoes or sunglasses and then you'll find a list of brands which sell that type of thing.
"Or if you are thinking of buying something from a particular site and you're not quite sure of its legitimacy, you can type it into Brand-i."
However, Foster said the site is just "one check that you can make" and shoppers shouldn't automatically assume that a site is dodgy if it isn't approved on Brand-i.
To launch the site, the Trading Standards Institute has partnered with the likes of the BPI, which represents the British music industry, as well as brands like Chanel, UGG, Adidas, GHD, Hollister and Liverpool FC.
"I'd been to New York the year before and I'd managed to get a pair from a proper shop and they were about £90.
"So I thought, 'It's not too far off, maybe it's just clearance or end of season.'"
Instead of a bargain she ended up with a letter telling her the boots had been stopped at customs because they were fake.
The website didn't respond to Leigh's refund request: "I was absolutely gutted at the thought of just losing all that money," she said.
She eventually got the money back from her credit card company.
So far this year, Deckers, the company which owns UGG Australia, has shut down 4,783 sites for selling fake boots.
Alistair Campbell, the company's UK brand manager, told Newsbeat that Brand-i would be "invaluable" in protecting customers.
Rebecca Day suffered when her boyfriend promised her some GHD hair straighteners for her 17th birthday.
"I saw these ones that were not a lot off, but a bit cheaper than the average pair," she said.
"They were purple with flowers on and there was a free hairdryer and a nice bag with it.
"They look really real, you wouldn't believe they were fakes," admitted Rebecca.
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